ROLE
3×3 is open to everyone and public and private promoters are equally welcome to organise FIBA 3×3-endorsed events and join the competition network.
This said national basketball federations can play a major role in the development of the game. In addition to having at least one dedicated staff member to 3×3, the main activities of a national federation are as follows:
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Use the FIBA 3×3 Backend to follow and supervise activity in its territory
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Generate activity by directly organizing events and encourage other promoters to do so
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Promote the use of FIBA’s freeware to run events
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Invest in youth programs such as the FIBA 3×3 U23 Nations League
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Select, train and promote a strong national team and participate in FIBA 3×3 national team competitions
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Organize official FIBA 3×3 competitions
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Incentivize nationals to play in the FIBA 3×3 professional season
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Raise awareness of 3×3 in its territory
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Introduce 3×3 in schools and academies
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Organize skills camps
KEYS TO SUCCESS
The beauty of 3×3 is that any federation (see presentations below), small or big, with or without a strong basketball culture, can be successful at national team level. In order to help federations reach success, FIBA offers a set of tools:
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FIBA3x3.basketball, a comprehensive website dedicated to 3×3
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Updated online information on backend.fiba3x3.com and regular reporting
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Seminars and webinars, both scheduled and on demand
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A dedicated FIBA3x3 team at federation’s service
ORGANIZERS
EVENT HOSTING
Winning the right to host a FIBA 3×3 event will deliver real benefits for the host country and cities on a sporting, financial, promotional and social level.
As well as creating economic impact through visitor spend and commercial rights allocations, the media reach of FIBA 3×3 events makes them valuable place branding and destination marketing tools.
Some of the benefits for the event host, highlighted by case studies following FIBA 3×3 events, include:
Economic benefits:
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Economic impact and return on investment
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Place branding on a global scale (advertising and sponsorship values)
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Revenues opportunities (sale of tickets, hospitality, sponsorship packages and local broadcast rights)
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Auxiliary events potential (associated events with economic value)
Sporting benefits:
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Inspirational guests (the stars of the sport)
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Legacy of 3×3 participation (involvement of fans and community)
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Accelerated development of elite programmes
Social benefits:
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Support of wider strategic goals
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Social responsibility campaigns (social, environmental and health)
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“Green events”
Organisational Development benefits:
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Reputation and experience building in major event hosting (between National Federations/promoters and public sector for example)
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Partnership working and knowledge transfer