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3×3 is open to everyone and public and private promoters are equally welcome to organise FIBA 3×3-endorsed events and join the competition network.

This said national basketball federations can play a major role in the development of the game. In addition to having at least one dedicated staff member to 3×3, the main activities of a national federation are as follows:

  • Use the FIBA 3×3 Backend to follow and supervise activity in its territory

  • Generate activity by directly organizing events and encourage other promoters to do so

  • Promote the use of FIBA’s freeware to run events

  • Invest in youth programs such as the FIBA 3×3 U23 Nations League

  • Select, train and promote a strong national team and participate in FIBA 3×3 national team competitions

  • Organize official FIBA 3×3 competitions

  • Incentivize nationals to play in the FIBA 3×3 professional season

  • Raise awareness of 3×3 in its territory

  • Introduce 3×3 in schools and academies

  • Organize skills camps


The beauty of 3×3 is that any federation (see presentations below), small or big, with or without a strong basketball culture, can be successful at national team level. In order to help federations reach success, FIBA offers a set of tools:




Winning the right to host a FIBA 3×3 event will deliver real benefits for the host country and cities on a sporting, financial, promotional and social level.

As well as creating economic impact through visitor spend and commercial rights allocations, the media reach of FIBA 3×3 events makes them valuable place branding and destination marketing tools.

Some of the benefits for the event host, highlighted by case studies following FIBA 3×3 events, include:

Economic benefits:
  • Economic impact and return on investment

  • Place branding on a global scale (advertising and sponsorship values)

  • Revenues opportunities (sale of tickets, hospitality, sponsorship packages and local broadcast rights)

  • Auxiliary events potential (associated events with economic value)

Sporting benefits:
  • Inspirational guests (the stars of the sport)

  • Legacy of 3×3 participation (involvement of fans and community)

  • Accelerated development of elite programmes

Social benefits:
  • Support of wider strategic goals

  • Social responsibility campaigns (social, environmental and health)

  • “Green events”

Organisational Development benefits:
  • Reputation and experience building in major event hosting (between National Federations/promoters and public sector for example)

  • Partnership working and knowledge transfer

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